At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy
What will Sonoma County’s economy look like in the next decade — and what industries, investments, and experiences will shape its future?
Join us for another timely and thought-provoking conversation examining the powerful forces reshaping Sonoma County’s visitor economy and why every business leader should be paying attention.
As travel patterns shift, younger generations spend differently, wine consumption changes, and regions across the country compete for visitors, talent, and investment, Sonoma County stands at an important crossroads.
How do we evolve while preserving what makes this place special?
What industries and experiences represent the next opportunity for Sonoma County?
Where are we falling behind — and where can we lead?
This conversation will explore:
- The changing economics of tourism and hospitality
- How visitor behavior is evolving
- Workforce, housing, and affordability challenges
- The role of arts, entertainment, events, and experiences in economic growth
- Business travel, conferences, and regional competitiveness
- What Sonoma County’s next chapter could look like
We hope you will join us for this important conversation.
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