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The Future of Wine & Agriculture in Sonoma County

  • April 01, 2026
  • 7:00 AM
  • Santa Rosa Golf & Country Club
  • 168

Registration

  • Includes Breakfast
  • 1 Minute at self-introductions to promote your business, an event, or a charitable cause.
  • Benefits:
    3 Minutes at the Podium
    2 Guests
    Information on Tables
    Table opp. in Buffet Area
    Promotion on Event Information

Registration is closed

The wine industry has long been a cornerstone of Sonoma County’s economy, but the landscape is shifting. Changes in wine markets, vineyard removals, labor pressures, and evolving consumer demand are creating new challenges and new questions about what these trends mean for the future of agriculture and the broader regional economy.

Join us for a timely conversation exploring what is happening across the agricultural sector and what business leaders should be paying attention to next.

This program will feature a moderated panel discussion followed by audience Q&A, bringing together leaders who are closely connected to the evolving wine and agriculture landscape.

Confirmed Speakers

Moderator
Nick Frey, Balletto Brand Ambassador and former President of the Sonoma County Winegrowers

Panelist

  • Karissa Kruse, CEO of the Sonoma County Winegrowers
  • Andrew Smith, Sonoma County Agricultural Commissioner
  • Jeanette McClure, American AgCredit

We hope you’ll join us for what promises to be a thoughtful and informative discussion.

Thank you to our Sustaining Sponsors!

                       

                              

Contact Ty Mooney, Executive Director for questions (707) 338-4767 or ty@businessalliancesc.org

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