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About Us!

The Business Alliance Sonoma County is a coalition organized to promote a thriving economy, health environment, and a well-informed business community through education, advocacy and connection. 

Formerly known as the Sonoma County Alliance, our new name reflects our commitment to continue to put business at the forefront of everything we do. 

Learn more


Become a Member!

Join North Bay's largest alliance of companies, organizations, agencies and individuals concerned about the economic, social, and environmental development of Sonoma County.

We are proud to have a diverse group of talent and perspective within our membership AND  there is room for more!

We invite you to join the discussion, elevate your voice, and share your unique perspective as a member. 

Your participation will ensure we can meet our goals of fostering a Sonoma County with a thriving economy, healthy environment and well-informed business community.

We are stronger together.

Will you join us and make a commitment to the Sonoma County community today? 

Become a Member

"The Alliance brings the diverse business world together to collaborate on meaningful work that enhances the vitality of our community." - Marlene Soiland, Past President & Co-Chair of Environmental Committee

Become a Member

Upcoming events

  • At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy

    • June 03, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 245
    Register

    At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy

    What will Sonoma County’s economy look like in the next decade — and what industries, investments, and experiences will shape its future?

    Join us for another timely and thought-provoking conversation examining the powerful forces reshaping Sonoma County’s visitor economy and why every business leader should be paying attention.

    As travel patterns shift, younger generations spend differently, wine consumption changes, and regions across the country compete for visitors, talent, and investment, Sonoma County stands at an important crossroads.

    How do we evolve while preserving what makes this place special?

    What industries and experiences represent the next opportunity for Sonoma County?

    Where are we falling behind — and where can we lead?

    This conversation will explore:

    • The changing economics of tourism and hospitality
    • How visitor behavior is evolving
    • Workforce, housing, and affordability challenges
    • The role of arts, entertainment, events, and experiences in economic growth
    • Business travel, conferences, and regional competitiveness
    • What Sonoma County’s next chapter could look like

    We hope you will join us for this important conversation.

    Show details

  • July General Membership Meeting

    • July 01, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 250
    Register


    Show details

  • August General Membership Meeting

    • August 05, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 250
    Register


    Show details

  • An Update from Senator Cabaldon

    • September 02, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 249
    Register


    Show details

  • October General Membership Meeting

    • October 07, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 250
    Register


    Show details

  • November General Membership Meeting

    • November 04, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 250
    Register


    Show details

  • December General Membership Meeting

    • December 02, 2026
    • 7:00 AM
    • Santa Rosa Golf & Country Club
    • 250
    Register


    Show details

Thank you to our Sustaining Sponsors!

                       

                              

Contact Ty Mooney, Executive Director for questions (707) 338-4767 or ty@businessalliancesc.org

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