At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy (June 03, 2026)

Wed, 03 Jun 2026 14:00:00 GMT

At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy

What will Sonoma County’s economy look like in the next decade — and what industries, investments, and experiences will shape its future?

Join us for another timely and thought-provoking conversation examining the powerful forces reshaping Sonoma County’s visitor economy and why every business leader should be paying attention.

As travel patterns shift, younger generations spend differently, wine consumption changes, and regions across the country compete for visitors, talent, and investment, Sonoma County stands at an important crossroads.

How do we evolve while preserving what makes this place special?

What industries and experiences represent the next opportunity for Sonoma County?

Where are we falling behind — and where can we lead?

This conversation will explore:

The changing economics of tourism and hospitality
How visitor behavior is evolving
Workforce, housing, and affordability challenges
The role of arts, entertainment, events, and experiences in economic growth
Business travel, conferences, and regional competitiveness
What Sonoma County’s next chapter could look like

We hope you will join us for this important conversation.

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