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At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy

  • June 03, 2026
  • 7:00 AM
  • Santa Rosa Golf & Country Club
  • 172

Registration

  • Includes Breakfast
  • This is for members who have paid $350 to cover all programs for the 2023 year to RSVP for this meeting.
  • 1 Minute at self-introductions to promote your business, an event, or a charitable cause.
  • This is for mem bers who opted into the prepaid rate which allows them the $35 for their guests.
  • Benefits:
    3 Minutes at the Podium
    2 Guests
    Information on Tables
    Table opp. in Buffet Area
    Promotion on Event Information

Registration is closed

At a Crossroads Tourism, Experience, and the Future of Sonoma County’s Economy

What will Sonoma County’s economy look like in the next decade — and what industries, investments, and experiences will shape its future?

Join us for another timely and thought-provoking conversation examining the powerful forces reshaping Sonoma County’s visitor economy and why every business leader should be paying attention.

As travel patterns shift, younger generations spend differently, wine consumption changes, and regions across the country compete for visitors, talent, and investment, Sonoma County stands at an important crossroads.

How do we evolve while preserving what makes this place special?

What industries and experiences represent the next opportunity for Sonoma County?

Where are we falling behind — and where can we lead?

This conversation will explore:

  • The changing economics of tourism and hospitality
  • How visitor behavior is evolving
  • Workforce, housing, and affordability challenges
  • The role of arts, entertainment, events, and experiences in economic growth
  • Business travel, conferences, and regional competitiveness
  • What Sonoma County’s next chapter could look like

We hope you will join us for this important conversation.

Thank you to our Sustaining Sponsors!

                       

                              

Contact Ty Mooney, Executive Director for questions (707) 338-4767 or ty@businessalliancesc.org

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