Business Alliance Sonoma County

About Us!

The Business Alliance Sonoma County is a coalition organized to promote a thriving economy, health environment, and a well-informed business community through education, advocacy and connection.

Formerly known as the Sonoma County Alliance, our new name reflects our commitment to continue to put business at the forefront of everything we do.

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Become a Member!

Join North Bay's largest alliance of companies, organizations, agencies and individuals concerned about the economic, social, and environmental development of Sonoma County.

We are proud to have a diverse group of talent and perspective within our membership AND there is room for more!

We invite you to join the discussion, elevate your voice, and share your unique perspective as a member.

Your participation will ensure we can meet our goals of fostering a Sonoma County with a thriving economy, healthy environment and well-informed business community.

We are stronger together.

Will you join us and make a commitment to the Sonoma County community today?

Become a Member

"The Alliance brings the diverse business world together to collaborate on meaningful work that enhances the vitality of our community." - Marlene Soiland, Past President & Co-Chair of Environmental Committee

Become a Member

Upcoming events

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Building Forward: Development Momentum in Sonoma County

When
December 03, 2025

7:00 AM

Location
Santa Rosa Golf & Country Club

Spaces left
174

Register

7am Networking starts | 7:30am program begins

Join us for an upbeat, forward-looking December program featuring the leaders shaping the future of development in our region.

We are joined by:

Scott Orr, Permit Sonoma’s new Director

Hugh Futrell, Hugh Futrell Corporation

Gabe Osburn, Santa Rosa Director of Planning & Economic Development

This forum comes at a pivotal moment. With new leadership at Permit Sonoma and several shifts happening across local planning and permitting systems, our members deserve clarity about what’s changing, what’s improving, and how these updates will affect projects countywide. This program will cover:

New direction in city and county planning

Updated workflows, efficiencies, and timelines

Policy adjustments affecting builders and businesses

Market insights directly from the development community

What to expect across Sonoma County heading into 2026

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State of the Economy with Dr. Robert Eyler

When
January 07, 2026

7:00 AM

Location
Santa Rosa Golf & Country Club

Spaces left
244

Register

7am Networking starts | 7:30am program begins

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